There is also the opportunity to host in-house tournaments for your customers who play the game. You can host one-off or periodic tournaments, and also compete with other venues with Golden Tee around the world. You could have an informal tournament involving a few regulars who meet up on certain dates, or you could use it as part of a big marketing push, complete with adverts, posters and merchandise for participants. This is a great opportunity to attract players with regular competitions, leading to increased sales and revenue. As part of this, you should encourage users to download the companion app. This free app allows users to play the game on their mobile phones, create custom avatars, and perhaps most importantly, includes an invitational section. This means you can send out invitations to a tournament you are hosting and each user who has the app downloaded will receive a notification. This is a fantastic way to attract more customers.